Joanna Jordan
Founder and CEO
Joanna Jordan, Founder and CEO of Central Talent Booking, is a leading figure and pioneer in the talent booking business. She was the first to start her own company and built Central Talent Booking into one of the most sought after celebrity booking agencies. Joanna knows the business inside and out and has booked a broad range of celebrities for television and podcasts over the past 30 years. After beginning her career in London working on several shows, she moved to New York with a British production company named Planet 24. In 1995, Joanna joined The Late Show with David Letterman as the premiere talent executive. She managed the talent department and booked the nightly lead guest as part of a team that won five Emmy Awards. Joanna founded Central Talent Booking in 1999 in a small home office. Today, CTB includes branches in New York, Los Angeles, and London that secure top bookings for a variety of media outlets and special events.